Alpha Graphics Tempe

Alpha Graphics Tempe

Printing, is very simple, artistic and technical arrangements type. This is a designer's work and skills, and is much more than words legible.

Your choice of font and how do you do it to work with your layout, grid, color scheme, design themes and will do a good, the bad and the difference between great design.

Good typography is part of the decline to the creative intuition, but it is impossible to become proficient typesetting process does not understand the basic rules - even if you mean to break them.

In this article, we introduce the basic concept, layout, and secondly, the principal terms of a detailed vocabulary.

Select the font

Professional font selection is an amazing array. However, with great power comes great responsibility. Just because you can choose from a huge library  mean that you do not have what else can be said of painting with a limited palette, proven fonts, such as Helvetica, continue to serve us well.

While we provide links to the best free fonts, but that does not mean it's not worth the investment to pay sites, such as. A font, any form of design, is made by craftsmen in a very long time, they have been for many years honing talent and experience. The benefits of professionally designed fonts - different weights and styles, forming a complete family, carefully consider kerning, multi-language support for international characters, expressive characters and a variety of alternate glyphs add type settings - not always find free fonts.

Basic concept

Here are some professional designers need to consider the most important layout considerations:

01. Size

All fonts are not created equal. Some fat and wide, some are thin and narrow. Therefore, set a different font, it can take a very different amount of space on the page.

The height of each character is known for its A height (very simple, because it  alphabetical  XA ). When paired fonts - such as using a different face, expressed concern about the area - It usually wise to use those with similar x-height. The width of each character is called 'set width' - across the letters plus a space, as with the other letters of the shock absorber.

The most common way to measure the type of point system, its history can be traced back to the 18th century. One thing is 1/72 inch. 12:00, pica, a unit used to measure the width of a column. Type size can also be measured inches, millimeters or pixels.

02. Leadership

Type described leading vertical space between each line. This is called, it is because lead originally used to separate lines metal typesetting day.

For readable text which € ™ Ş comfortable reading, the general rule is that you should be greater than the value of the leadership of the font size from 1.25 to 1.5 times.

03. Tracking and kerning

Adjust kerning between characters describe the behavior of the space, creating a harmonious pairing. For example, one uppercase letter A met an uppercase A VA the diagonal strokes are usually Kerned so that the upper left  sits above the lower right corner A 

Kerning similar, but not the same, "Tracking", which involves all the characters spacing evenly applied.

04. Measure

Long-term A ~ measure describes the width of the text block. If you are looking to achieve the best reading experience, It obviously an important factor to consider.

05. Level and scale

If all the types are the same size, then it is difficult to know what is the most important information on the page. In order to guide the reader, then the title is usually large and subtitled smaller, body type is still small.